The most important question for content creators
Reflecting on the best approach for TTRH
Yesterday’s newsletter was likely the fastest stack I’ve ever written for TTRH.
On the day I wrote it, in the morning, I spent around 90 minutes writing offline on the terrace of a local café, next to the river, in full sunshine. Then in the evening, I spent another hour in a pub, with a pot of tea, to finish the stack.
That made for a sharp contrast to most other TTRH stacks I’ve written this year, which have gone from taking days to weeks to write.
Well, I say ‘write’.
Most time is spent on research.
My stacks tend to explore new ideas in depth.
What’s on my mind? What do I want to understand better? What would help me grow as a trader?
These types of questions guide my curiosity.
More importantly, this is part of my own study process as a trader.
TTRH increasingly feels like a place where I explore the art of trading while practising the art of writing.
I suspect this is part of what makes TTRH unique.
Going to lengths few would — because it makes no business sense for a newsletter.
But I’m desperate to avoid plateauing. Not just because readers would inevitably look elsewhere, but because that’d reflect my own growth stalling. As both a trader and a writer.
Can I provide value by taking the approach of most newsletters? Just keep revisiting old ideas to reinforce them, and be consistent in my quality?
Probably.
But value to whom?
That’s the million dollar question.
Who am I writing for? Who am I targeting? Who is my ideal reader?
The answer is serious traders. They’re the ones I most want to connect with — as people, maybe even as clients. I seek quality, not quantity. And that means constantly nurturing my existing audience, allowing them to grow with me.
Without true innovation, is that achievable?
My newsletter’s business model is unusual.
No paywall. Minimal affiliating (to date, only with base.report). So far, no sponsors. And no scalable product.
…which means that I have no financial incentive to optimise my content for new readers.
My old ideas are all available in my archive, anyway. Why keep revisiting them, just for the sake of efficiency? In the long run, am I not better off exploring new ideas, in my usual length and depth?
In fact, if I took away this emphasis, wouldn’t I lose something precious?
Wouldn’t I lose a core aspect of what makes TTRH worth reading?
This was the conversation I had with a friend — who disagreed with me.
His view was that the value comes from bringing together many ideas, yet retaining a core focus that’s aimed at a clear audience. He added:
“When I read and reflect on your content, I can feel the attention to detail and love of the craft.”
That, I can understand.
So, what’s the correct answer?
Time-consuming, deeply researched stacks on new ideas?
Or relaxed, quick(ish) reflection on old ideas, revisited through a fresh lens?
The right blend boils down to:
The intended audience
What maximises value for that audience
My writing and business goals may be important to me.
But never forget to put reader value first.
Remember the core question traders should ask themselves — where is money flowing to and from?
Content has an equivalent question: how can I increase value for readers?
Put reader value first, then watch your newsletter (and business) grow.
- Kyna
P.S. Would you want to read more stacks like yesterday’s newsletter?
Absolutely! Would love to read stacks like yesterday. It was a very good reminder about the chart patterns. The real meaning behind them and what’s the purpose behind them.
When it comes to revisiting old stacks, I think 80-20 or 90-10 would be a good split. 80% new ideas and 20% revisiting old ones. Why settle with one or the other?
And as you personally grow who knows maybe you can explain the same concept in a much better way. Just my 2 cents 😊